NOT "DOG FOOD." JUST FOOD FOR YOUR DOG.

Start Feeding Fresh

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FINE we keep it real- with ingredients you can

pronounce and see in the bowl

Flax seeds
Veggies
Ground Chicken & Lamb
Rice & lentils
Flax seeds
Veggies
Ground Chicken & Lamb
Rice & lentils
Flax seeds
Veggies
Ground Chicken & Lamb
Rice & lentils
Flax seeds
Veggies
Ground Chicken & Lamb
Rice & lentils

Chicken and Carrots

Your pet's version of comfort food and Lean chicken, soft rice, and veggies they don’t push around the bowl.

Reviewer

"Cleared the bowl and licked the floor." – Bruno, 8, Lab"

Eggs and Pumpkin

Soft, easy, and light on the gut. Perfect for sensitive tummies and chill evenings.

Reviewer

"No more rumbles. Just cuddles." – Chikki, 4, Pug"

Mutton and Potatoes

Rich, hearty, and energy-packed. Keeps tails wagging and bellies full on busy dog days.

Reviewer

"Burped. Wagged. Took a nap like a king." – Simba, 7, Indie"

Lentils and Veggies

Fiber-rich and plant-strong. For pups who thrive on clean energy and veggie love.

Reviewer

""No meat, no problem. I’m full and fab." – Milo, 6, Golden"

Not sure what your pet needs?
Let us sniff it out for you.

Start Feeding Fresh